Who remembers the TV show where that line originated? Of
course, it's easy for those of us of a "certain age". Who can
forget the wholesome, yet weird world that was "The Brady
In what is now considered a legendary episode, Jan Brady was
frustrated that her sister Marcia had won all of the awards and the
teachers all held Jan to Marcia's high standards. In
frustration, she angrily warbled the famous triple
lamentation…Marcia, Marcia, Marcia.
The line came to me as I was reviewing CHR's blog history
recently and noticed an awful lot of "cloud" within our blog
Cloud, Cloud, Cloud.
Or, try it in a Jerry Seinfeld voice…"What IS it with all this
Frankly, it took me a while to catch up to my CHR colleagues who
have been busy implementing our cloud service offering.
While I understood some of what they told me, I was having trouble
reconciling their geek-speak into language I understand.
Specifically, where's the money?
Money, Money, Money
I am happy to report that I have now found the money. This
is what it looks like.
In the past, telcos have been required to invest big, audacious
sums to upgrade their networks to provide the next big
thing. Digital switching, DSL, Fiber
Transport, Video, FTTH. Other than video, the big
investments were largely paid for with regulatory support
mechanisms. As the threat of decreasing support revenues
looms large in telco planning, leveraging the current enabling
network becomes critical. As for video, well, let's just say the
returns aren't all in yet.
As the network upgrades to enable broadband continued, and as
killer apps were sought, tried and either adopted or discarded, the
fact that most require significant and additional capital increased
the risks. When the business case for "cloud" services is
examined, it too can require significant additional investment in
equipment, training, (yet more) software to make it work, marketing
and, finally, the need to cobble all of these pieces into a
coherent service offering customers will actually need or want. In
fact, the fixed investment for offering a simple suite of cloud-based
services is quite high. More money and more risk.
All of the past investments were required because of "place" -
the equipment HAS to be near the customer. Even video
head-ends require "place" near the customer due to the transport
bandwidth requirements. Cloud is different. Cloud can be
Virtually all past enabling investments inherently lack
scalability due to the "place" requirement. Loops dedicated
to one customer are inherently (and increasingly) inefficient for
voice but are scalable when something of value is added to the wire
to the customer. Cloud has the ability to help fill the loop.
Modern electronics are usually provisioned with vast capacities
(NOT capabilities) rural carriers may never use. Assuming the gift
of language, I imagine the components of a soft-switch saying to
each other about their workday "C'mon, is that all ya got? Bring me
MORE. Feed me." I believe the hardware required for cloud
services would join the "feed me" chorus.
CHR has undertaken the operational and financial risk to create
a Cloud offering, a scalable service suite that removes virtually
all of the deployment and financial risk inherent in the delivery
of Cloud services. Software and hardware are in place, contracts
with underlying service providers are signed, marketing strategies
and materials are developed. For a very low upfront cost and
the willingness to undertake a revenue-sharing partnership, CHR is
providing a cost effective, low risk method to begin to offer
cloud-based services to rural telco customers.
I am excited to tell you about this offering. It answers a lot
of questions. It will add to top line revenues and, in a
remarkably short period of time and little risk, it will add to
your bottom line as well. Check it out.
Win, Win, Win. Customers, Telcos, CHR
In the accompanying post, we will provide a rundown of the
services we offer.