The likes of Amazon, Apple and Google all announcing major
cloud computing/telecoms investments will
'galvanize the growing market for consumer cloud mobility services'
and result in
revenues reaching $6.5 billion per year by 2016, according to a
report from Juniper Research.
The launch of Amazon's Cloud Drive and Apple's iCloud storage
services indicates a shift in cloud services focus from social
networking to consumer music/video storage and acquisition
services. Juniper says that such services "are expected to gain
rapid traction with substantial adoption over both smartphones and
Mobile social media services should benefit as well, however, as
service providers, such as Zynga with Farmville, try to develop revenue streams
based on virtual goods.
The increasingly competitive cloud storage space, in isolation, is
unlikely to yield substantial returns over the longer term, bundled
storage and security solutions are a key growth area, according to
"The handset is now the repository -- in many cases the sole
repository -- for data such as photographs, videos, address books,
games and music; when the device is lost or stolen, that data may
be irreplaceable. Hence, the facility to offer remote back-up
becomes increasingly attractive," commented report author Dr.
Additional findings found in Juniper's "Mobile Cloud White
- Enterprises need to develop policies to cover the use of
consumer smart devices in the workplace
- Cloud offers network operators the opportunity to develop
double-sided revenues from PaaS solutions for enterprise and