Report: 18-34 Year Olds Redefining Media Consumption

Americans aged 18-34 are "redefining media consumption with their unique embrace of all things digital," according to "Introducing Generation C: Americans 18-34 Are the Most Connected," a Feb. 23 Nielsen Wire blog post.

"Born sometime between the launch of the VCR and the commercialization of the Internet and making up 23% of the US population, Nielsen has dubbed 18-34-year-old Americans "Generation C." Their influence on changing media consumption preferences and habits is larger than their number, however, Nielsen points out.

Americans 18-34 represent 27% of online video viewing and 27% of visits to social networking and blog sites. Moreover, 33% own tablets and 39% own smartphones. All this poses both opportunities and challenges for telecoms/computing product and service providers and marketers, which Nielsen delves into in its " State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011" report.



Written by Kevin Kutcher at 11:00

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