Over 362 Million Mobile Phones Shipped in 2Q 2012, Samsung Takes the Crown

Mobile phone shipments grew a meager annualized 1% in 2Q 2012, totaling 362 million units, according to Strategy Analytics' latest research results. Samsung took top billing in 2Q, capturing a record-setting 26% market share.

"Ongoing macroeconomic challenges in mature markets like North America and Western Europe, tighter operator upgrade policies, and shifting consumer tastes were among the key reasons why global mobile phone shipments grew just 1 percent annually to reach 362.0 million units in Q2 2012," elaborated Associate Director Alex Spektor. "Fueled by surging demand for its popular Galaxy models, Samsung was the star performer, shipping 93.0 million mobile phones worldwide and capturing a record 26 percent market share to solidify its first-place lead."

Global mobile shipments for Nokia continued to fall, though at a slower, minus 5% rate to total 83.7 million units in this year's second quarter.

"Nokia's Windows Lumia family of smartphones has made a relatively encouraging start, but shipments are not yet high enough to offset rapidly fading volumes for its Symbian platform," commented Executive Director Neil Mawston. "Nokia's feature phone volumes showed healthy, single-digit annual growth, bolstered by Nokia's expanding portfolio of dual-SIM and Asha models for emerging markets."

In sharp contrast, Apple's 2Q global mobile phone shipments surged 28% higher annually to total 26 million, "which was bolstered by solid demand in Asia, added Senior Analyst Neil Shah.

Other findings included in Strategy Analytics' "Strategy Analytics Wireless Device Strategies (WDS)" service include:

  • ZTE captured 5 percent of the global handset market, as shipments slipped minus 16 percent annually, partly because of weakened demand in major markets of Western Europe and China;
  • LG's shipments nearly halved year-over-year to 13.1 million units, as its feature phone volumes continued to slip. However, its global smartphone shipments encouragingly improved on a sequential basis.

Written by Kevin Kutcher at 15:15
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