Laptop Demand Holds its Own in Face of Growing Tablet Demand

Tablets are all the rage in the portable computing device market, but explosive growth in tablet purchases hasn't dampened demand for laptop computers. One in three respondents of an ongoing ABI research tracking study said they plan to purchase a laptop in 1H 2012.

Looking at potential tablet demand in first half of 2012, 16% of respondents to ABI's Technology Barometer also said they plan to purchase a media tablet. Both results show greater purchase intent in both computing form factors compared to ABI's previous surveys.
 
"U.S. consumers are holding on to home PCs longer," says consumer research group director Jeff Orr. "This has created a near-term opportunity for the incremental purchase of media tablets. Consumer interest also remains strong for laptops, which include the new, slimmer Ultrabook segment."
 
Media tablets are taking away from netbook demand, however, ABI found, though netbooks continue to be a "significant contributor to emerging markets, where home PC penetration is low," according to an ABI press release.
 
U.S. PC ownership declined from 81% of respondents to 75%, according to the latest ABI survey results, while Windows PC laptop ownership climbed to 64% from 61%. Apple laptops continued to gain market share, capturing 11% of respondents, up from a previous 9%.
 
In the media tablet space, Amazon's Kindle Fire established a new, lower price point for the form factor. The Kindle Fire and other low-priced tablets drove a doubling in Android tablet market share to 6%. Apple's tablet market share increased as well, to 8% from 5%.
 
"User experience and pricing are key levers for media tablet manufacturers when competing against Apple," Orr said. Amazon's Kindle Fire jumped to the second position behind Samsung for Android media tablet market share after less than one month on the market. "Apple's lead is safe for the time being, though the sheer number of competitors will continue to whittle away at the iPad's market share, particularly when more consumers embrace tablets as laptop alternatives."

Written by Kevin Kutcher at 11:00

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