Apple's iPad is having a strong impact in the corporate market,
even without much of an outright marketing push by the Cupertino,
Out of 1,604 business IT buyers surveyed by ChangeWave Research,
more than 1-in-5 (22%) said they will be purchasing tablets for
their employees during 2Q 2012. With this, the percentage said
they'll be buying Apple iPads, jumping to its highest level since
the Bethesda, MD-based marketing research firm's been conducting
this research. Overall,
84% of companies surveyed planning to buy tablets now say they'll
buy iPads-- a 7% surge since November's previous survey.
The impending iPad 3 release is having an impact on the plans of
competing tablet manufacturers, as well, ChangeWave, a 451 Research service found. Tablet sales
of competing manufacturers are showing an across-the-board
Planned 2Q tablet purchases for second-ranked Samsung are down 2%,
to 8% between November and February, while third-ranked Amazon's
are down 1% to 6%, according to ChangeWave's survey. Planned
purchases of tablets for H-P (4%), Asus (3%), Dell (3%) and
RIM/Blackberry (3%) are down as well.
The rise of tablets and iPads have growing implications for
departments and the service providers who serve them.
Customers will want both hardware and software
support, as well as the ability to access corporate