Report: Three Promising Cloud Strategies for Mobile Operators

Mobile operators face tough challenges when executing a cloud strategy and competition from market leaders like Amazon Web Services, Salesforce.com and Microsoft don't make it any easier, according to a new report from Strategy Analytics. There are three key areas where mobile operators can capture market value in the hotly contested cloud services market though, according to the Boston-based market research consultancy's " Three Ways Mobile Operators Can Monetize Cloud Service Value."
 
Following are the three essential concepts Strategy Analytics recommends, along with the names of leading vendors:

  • Integrate real-time, two-way or multiparty interaction, including voice, video and data, with web data sessions, content sharing and social networking. Solutions providers could include Metaswitch, Mavenir, Radisys, and Taqua
  • Offer 'always connected' devices, such as cloud phones and terminals, that derive superior functionality primarily from the network. These 'White label' OEM cloud phones and terminals are differentiated by network branded services and content. Solutions providers could include Nokia and Huawei
  • Create Software Defined Networks (SDNs) and virtualized connectivity. Cloud services virtualized servers and now operators can virtualize network resources. Solutions providers could include Alcatel-Lucent and ConteXtream

"Mobile operators should seize the opportunity to enhance cloud-based services with open APIs and flexible, scalable platforms in the network to complement as well as compete with innovative, fast moving OTT players," commented Susan Welsh de Grimaldo, director of Mobile Broadband Opportunities.

Together with our own cloud services portfolio and our engineering, software, and systems integration capabilities, CHR Solutions is well positioned to help clients execute some of these suggested strategies.

Written by Kevin Kutcher at 11:00
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