Mobile operators face tough challenges when executing a
strategy and competition from market leaders like
Amazon Web Services, Salesforce.com and Microsoft don't make it any
easier, according to a new report from Strategy Analytics. There
are three key areas where mobile operators can capture market value
in the hotly contested cloud services market though, according to
the Boston-based market research consultancy's "
Three Ways Mobile Operators Can Monetize Cloud Service Value."
Following are the three essential concepts Strategy
Analytics recommends, along with the names of leading
- Integrate real-time, two-way or multiparty interaction,
including voice, video and data, with web data sessions, content
sharing and social networking. Solutions providers could include
Metaswitch, Mavenir, Radisys, and Taqua
- Offer 'always connected' devices, such as cloud phones and
terminals, that derive superior functionality primarily from the
network. These 'White label' OEM cloud phones and terminals are
differentiated by network branded services and content. Solutions
providers could include Nokia and Huawei
- Create Software Defined Networks (SDNs) and virtualized
connectivity. Cloud services virtualized servers and now operators
can virtualize network resources. Solutions providers could include
Alcatel-Lucent and ConteXtream
"Mobile operators should seize the opportunity to enhance
cloud-based services with open APIs and flexible, scalable
platforms in the network to complement as well as compete with
innovative, fast moving OTT players," commented Susan Welsh de
Grimaldo, director of Mobile Broadband Opportunities.
Together with our own cloud services portfolio and our engineering, software,
and systems integration
capabilities, CHR Solutions is well positioned to help clients
execute some of these suggested strategies.