Mobile Trends of Note Include Cloud Adoption, Value Based Pricing

One-third of mobile operators are delivering Cloud services, leveraging revenue-sharing models and partnerships with Cloud content providers to do so, according to a new report from Allot Communications.

Intelligent, value-based service plans, i.e. application-based, multi-device, time-shifting and parental control plans, have become more prevalent among mobile service operators during the past year, Allot notes in its second bi-annual Mobile Trends Charging Report.

The percentage of service providers value-based plans for 3G and 4G LTE services is identical, Allot found, in order to avoid the issues of network congestion and declining ARPU experienced with their 3G networks and services.

With 32% of service providers offering paid Wi-Fi access, service providers are beginning to recoup losses on what were previously unbillable services.

"LTE is expanding the scope for value-based pricing innovation over 3G," said Monica Paolini, PhD, founder and president of Italy´s Senza Fili Consulting, "We will see even more pricing choice offered to LTE subscribers over time, as subscribers increasingly expect their broadband plan to reflect their preferences with regards to content, usage and services that are valuable to them, and give them the flexibility to make the choices that work best for them."

Based on publicly available data covering more than 100 providers, key findings of Allot's latest Mobile Trends report include:

  • 46% of operators offer Value-based plans, with services such as parental control or music streaming
  • LTE operators have embraced value-based pricing in a similar manner as the 3G Operators
  • Operators are embracing the cloud with 33% offering cloud-based services through partners such as Rhapsody, Spotify and Deezer
  • 32% of operators charge for WiFi access (offload). The challenge for operators is to incorporate offloaded traffic into their policy control architecture
  • The number of operators charging for tethering almost doubled over the past nine months from 15% to 29%, marking a rise in operator efforts to closely monitor and monetize the interminable surge in data consumption

Written by Kevin Kutcher at 10:00
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