Nearly 1 in 4 U.S. mobile phone owners are interested in a
mobile app that connects them with their doctors, according to
Associates' research. With total healthcare industry spending
now approaching 20% of the total U.S. economy, the issue of
technology integration and telehealth applications is of growing
Parks research validates that consumer interest in mobile health
applications is growing. However, mobile tech providers face
challenges in meeting consumer and market expectations, as well as
finding ways to monetize mHealth service provision.
Included among Parks' recent mHealth research
- Nearly 30% of U.S. mobile phone users with a health condition
are confident they would better manage their health problems if
they had an easy-to-use health device/tool that tracks their
- On average, 15-20% of mobile phone users have strong affinity
for at least one mobile health application.
- The majority of mobile phone users will not pay more than $3
for a mobile health app - even if they like it.
- Less than 20% of phone users search for health information on a