Mobile Healthcare Interest on the Rise

Nearly 1 in 4 U.S. mobile phone owners are interested in a mobile app that connects them with their doctors, according to recent Parks Associates' research. With total healthcare industry spending now approaching 20% of the total U.S. economy, the issue of technology integration and telehealth applications is of growing importance.

Parks research validates that consumer interest in mobile health applications is growing. However, mobile tech providers face challenges in meeting consumer and market expectations, as well as finding ways to monetize mHealth service provision.

Included among Parks' recent mHealth research findings:

  • Nearly 30% of U.S. mobile phone users with a health condition are confident they would better manage their health problems if they had an easy-to-use health device/tool that tracks their progress.
  • On average, 15-20% of mobile phone users have strong affinity for at least one mobile health application.
  • The majority of mobile phone users will not pay more than $3 for a mobile health app - even if they like it.
  • Less than 20% of phone users search for health information on a mobile phone.

Written by Kevin Kutcher at 11:15
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