According to data from leading market research firm, Leichtman
Research Group (LRG), 52% percent of U.S. households subscribing to
a multi-channel video service now have a Digital Video Recorder
But among telcoTV households, the percentage is even higher, with
71% subscribing to a DVR.
Multiple DVRs and whole-home DVR service is on the rise as well.
LRG reports that approximately 20% of all TV households use DVRs on
more than one TV set in the home. That's up from 6% just five years
"The percentage of all TV households in the US with a DVR has
essentially doubled over past five years, and DVR is functionality
is expanding to more TV sets in the home," LRG president and
principal analyst Bruce Leichtman commented. "Consumers are
increasingly integrating DVR, as well as VOD and Netflix, on-Demand
TV viewing into their TV viewing patterns."
The percentage of Netflix subscribers with a premium
(multi-channel video) service rose to 51% this year as compared to
43% in 2011 and 40% in 2010. At the same time, the percentage who
said they would consider dropping their premium service because of
Netflix decreased to 20% as compared to 36% in 2011 and 32% in
2010, LRG found.
Other key findings in LRG's, "On-Demand TV 2012: A
Nationwide Study on VOD and DVRs," include:
- 71% of Telco video subscribers, 63% of DBS subscribers, and 42%
of cable subscribers, have a DVR
- 70% of all digital cable subscribers have used VOD -- compared
to 58% in 2007, and 25% in 2004
- Overall, 59% of digital cable subscribers, and 64% of Telco
video subscribers, used Video-on-Demand (VOD) in the past
- 68% of VOD users who also have a DVR agree (8-10) that their TV
service is better because they have both VOD and DVR
- 26% of Netflix subscribers use Watch Instantly daily, and 59%
- 79% of Netflix Watch Instantly users use it to watch movies and
TV shows on a TV set