While the telecom and computing industries see tremendous
business opportunity in the clouds, consumers and business
audiences are, to varying degrees, still in the early stages of
awareness and interest. But that is about to change.
The promise of cloud computing is
about to gather a lot of momentum around the world, as Microsoft has
announced a new global advertising campaign for Microsoft
Office 365 is a cloud-bases subscription service that includes
Office, SharePoint, Exchange and Lync. Although used
primarily in business environments for collaboration and
productivity, Office 365 will get consumer branding treatment with
media placement on the Metro in Tokyo and on billboards in
Piccadilly Circus in London-just two examples from the industry
titan's massive print, online, billboard, radio and mobile
advertising plan that were revealed.
For service providers looking to get in on the cloud opportunity,
there is likely to be a positive side effect from Microsoft's
global marketing investment. By promoting the benefits of
using Microsoft products in the cloud, cloud
services overall should get a bump in awareness and
interest. Don't be surprised if, over time, other cloud
services providers - including telco's - find their boats
rising on the massive waves of cloud computing marketing.