New Wave of Microsoft Marketing to Promote Cloud Computing Worldwide

While the telecom and computing industries see tremendous business opportunity in the clouds, consumers and business audiences are, to varying degrees, still in the early stages of awareness and interest.  But that is about to change.  The promise of cloud computing is about to gather a lot of momentum around the world, as Microsoft has announced a new global advertising campaign for Microsoft Office 365.

Office 365 is a cloud-bases subscription service that includes Office, SharePoint, Exchange and Lync.  Although used primarily in business environments for collaboration and productivity, Office 365 will get consumer branding treatment with media placement on the Metro in Tokyo and on billboards in Piccadilly Circus in London-just two examples from the industry titan's massive print, online, billboard, radio and mobile advertising plan that were revealed.

For service providers looking to get in on the cloud opportunity, there is likely to be a positive side effect from Microsoft's global marketing investment.  By promoting the benefits of using Microsoft products in the cloud, cloud services overall should get a bump in awareness and interest.  Don't be surprised if, over time, other cloud services providers  - including telco's - find their boats rising on the massive waves of cloud computing marketing.

Written by Michael Standley at 00:00
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