Apple introduced iCloud yesterday, a largely consumer
focused, cloud based digital locker, which allows customers to
access digital files from multiple synchronized Apple devices.
There is some argument within the cloud industry as to whether
iCloud is a true cloud service, but such
arguments miss the point.
Apple has a track record of significantly raising awareness and
visibility of complex technologies with consumers, with far
reaching implications. It was Apple that brought the concept of 3G
to the masses and raised the expectation and demand for 3G services
worldwide as a result.
They may do the same with iCloud and raise the consciousness and
acceptance of cloud services, particularly with small businesses.
The past few years has seen consumer technology applications drive
SMB and enterprise IT decisions, with Apple in particular having
The introduction of the iPhone and iPad are great examples, as
widespread consumer adoption of these products challenged corporate
IT departments to keep up. Workers are using these technologies in
their own lives and are expecting their work environments to do the
Should Apple see success with iCloud, it may help educate small
business leadership to the value of cloud services, encouraging its
adoption for their own business use. We encourage our clients to
recognize this business opportunity and be ready to leverage it.
CHR Solutions stands ready to assist and empower you to do just