Sales Strategy

Globalization and intense competition have made the goal of sustained revenue and profitability growth more difficult than ever before. Clients are more demanding in what they expect from your sales force.

To be successful your sales force needs to fully understand your client’s critical business issues and how your product or service will positively impact those issues.

It does not matter if you have a desk-based telephone selling sales force or a more traditional face-to-face sales force; or you have a $100 average order or a $100,000 average order; the challenges are the same.

+ Sales Strategy Services

The services that CHR can deliver are tailored to each client and may include:
  1. Building a model of your client’s typical buying process
  2. Building a model of your selling process to match your client’s buying process. The model identifies the responsibilities and accountabilities of every person/role in your company.
  3. Building sales tools including sales scripts, brochures, letters of understanding, account and opportunity plans
  4. Delivery of solution selling training using your real life client’s scenarios and tailored sales tools
  5. Delivery of continuous coaching and change management services to ensure the training “sticks”
  6. Development of first-line sales managers to become better coaches for your sales force

+ Benefits

The benefits that our clients receive are:
  1. Fewer lost sales because the sales force qualify-out quicker
  2. Shorter sales cycles
  3. Increased average order size through up-selling and cross-selling
  4. Optimized utilization of precious pre-sales technical assets
  5. More customer references/testimonials
  6. Reduced unplanned attrition in the sales force
  7. Shortened ramp up time for new hires
  8. Better internal communications because everyone shares a common sales vocabulary

+ Experience

CHR has recent and relevant experience across software and services solution providers in the following industry sectors:
  1. Energy
  2. Heavy construction
  3. Computer technology
  4. Financial services
  5. Manufacturing and distribution
  6. Computer technology
  7. Industrial supplies
  8. Non-profits